SBI Marketing Questions

Dear Reader, Below are given marketing questions for SBI and other bank exams.

Question 1

Converting a prospective client into buyer is known as ____ .

a) Conversion

b) Call

c) Sales

d) Marketing

Answer : a) Conversion

Question 2

GDP means ___ .

a) Gross Department Product

b) Gross Deposit Pay

c) Gross Domestic Product

d) Gross Domestic Pay

Answer : c) Gross Domestic Product

Question 3

The marketing strategy which gets maximum result from low cost is known as _____ .

a) Drip Marketing

b) Guerrilla Marketing

c) Viral Marketing

d) Social Media Marketing

Answer : b) Guerrilla Marketing

Question 4

Which of the following is not a tool of promotion mix ?

a) Advertising

b) Personal Selling

c) Publicity

d) None of these

Answer : d) None of these

Question 5

SWOT Analysis is a method to evaluate ______ .

a) Strength, Weakness, Opportunities and Threats

b) Sales, Weakness, Opportunities and Threats

c) Strength, Watch, Opportunities and Time

d) Sales, Weakness, Opportunities and Time

Answer : a) Strength, Weakness, Opportunities and Threats

Question 6

Which of the following is true about Market Segmentation ?

a) Dividing the product according to the customer

b) Dividing the market according to the customers

c) Setting the price of the product based on the customer

d) None of these

Answer : b) Dividing the market according to the customers

Question 7

Grouping customers based on their knowledge, attitude and use of the product is known as ______ .

a) Geographic Segmentation

b) Demographic Segmentation

c) Psychological Variable

d) Behavioural Segmentation

Answer : d) Behavioural Segmentation


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